Social speed versus brand risk
One wrong post creates more damage than a week of silence. Marketing teams want cadence without giving every intern direct platform keys. Social Publishing pairs Max’s drafting speed with a mandatory approval step before anything is public.
What the publishing workflow includes
Max prepares post copy, attaches creative from governed assets, and proposes schedules. Reviewers see the full post as it will appear. Approved posts flow to connected platforms; rejected drafts return for revision without partial publishes.
A familiar example: coordinated launch week
Creative Studio delivered approved visuals Monday. Campaign planning defined themes for three channels. Max drafts LinkedIn, Instagram, and Facebook variants with correct aspect ratios, schedules them across the week, and holds everything in pending approval. The marketing director approves Tuesday morning batches in one sitting. Ian’s social connectors carry publishes; if a token expires, health signals should surface before the slot goes blank.
Brand context and attachments
Posts inherit voice from brand profiles. Attachments should come from approved media library entries rather than ad hoc uploads when your governance model requires it. Max flags missing creative early.
Schedules you can audit
Schedules show date, time, and channel before approval. Pausing or editing pending posts remains an operator action. Max does not treat schedule as permission to skip approval on copy changes.
Platform connections and Ian
Social platforms integrate through Ian with authorization you can revoke. Scope summaries clarify what publish actions Max may request after approval. Unhealthy connectors block reliable publishing until reconnect.
Relationship to Creative Studio
Studio produces assets; Social Publishing consumes them after approval. Do not bypass studio review by uploading unapproved renders directly into posts when your policy requires library provenance.
A credible first mission
Run two weeks of posts for one channel with a single approver. Track time from draft to approve versus your prior tool, and fix connector issues before adding channels.