Campaigns fail when ownership is fuzzy
A launch date exists on a slide but nobody owns the checklist: creative, landing page, tracking, sales follow-up. Campaign Planning gives Max a structured plan object with objectives and handoffs instead of scattered docs.
What Max builds in planning
Max assembles campaign plans with goals, audience notes, channel recommendations, and asset checklists. The output is a coordination artifact your team executes against, not an autonomous media buy.
A familiar example: seasonal promotion
A retailer plans a spring promotion across email, social, and field sales. Max drafts the plan with creative needs listed for Creative Studio, article or landing requirements, social slots for publishing, and a Sal motion for inbound leads. Zed opens Mission Log tasks with owners. Leadership approves spend and launch timing before Max marks execution ready. Nothing customer-facing fires until those approvals clear.
Asset checklists and production tasks
Checklists name each asset, format, and dependency. Content calendar slots can attach when Kai helps operationalize timing. Missing items surface before launch day instead of during crisis standups.
Channel recommendations with human choice
Max suggests channels based on objectives and past configured work. Your team chooses budget and priority. Recommendations are input for decisions, not automatic spend.
Sales alignment with Sal
When campaigns generate leads, Sal can prepare outreach sequences or pipeline views after you approve those motions separately. Planning links marketing launch to revenue follow-through without merging approval authorities.
Approval of execution and spend
External spend and campaign execution stay gated. Max prepares; operators approve. This preserves finance and brand accountability.
A credible first mission
Plan one campaign under thirty days with a single objective and three channels. Approve the plan, execute creative and publishing through their gates, and review lead handling with sales two weeks post-launch.